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What inspired us to start Minimis?

After running an online beauty store and using clean beauty products for almost a decade, we knew how important clean, organic, plant-based ingredients were to improving our skin.


We want to create a brand that made the transition from mainstream products packed with nasty synthetic ingredients and hefty price tags simple for consumers.


We have a vision in mind: create a skincare line that is clean, yet effective.

Plant-based and organic skincare that’s simple yet effective

We formulated Minimis with this in mind: It needs to feel like you are sipping on freshly made lemonade on a summer’s afternoon—fresh and exciting, yet classic and minimal.


The Minimis 3-step skin care routine is designed to enhance your everyday rituals. Use as a complete set to gently calm, balance, purify and nourish for healthy, glowing skin. Or add any one of our products into your routine to add an extra boost of powerful nutrients.

Proudly made in Canada

We work with trusted research and development laboratories in Canada to design unique formulas that derive from only the highest quality of natural ingredients. Created in small batches to ensure the quality and efficacy of every drop of product.

What is Clean Beauty?

We know this word is used a lot today. But what does it mean to be a clean skincare brand? Research has proven that certain chemicals can irritate skin and even be harmful for our health. Find out more about how we commit to creating the cleanest formulas for you and why Plant-based, Vegan, and Certified Organic ingredients matter.

Sustainable results

We’re going back to basics to simplify skincare for you, with a minimal skincare routine that is gentle yet effective. Our belief is that achieving healthy skin should be simple and sustainable for your lifestyle.

Natural and plant-based formulations

Minimis has been formulated with high-quality vegan, natural and certified organic ingredients that are packed with nature’s super powers your skin would love. Carefully and thoughtfully designed for every day use without the risk of irritation.

Well-being for skin and soul

Healthy skin is only the first step to wellness. Crafted with a holistic wellness perspective, our products and brand experiences aim to uplift and inspire.

Designed to enhance your everyday rituals

Use our Minimis line as a complete set to gently calm, balance, purify and nourish for healthy, glowing skin. Or add any one of our products into your routine to add an extra boost of powerful nutrients.

Want to know our Founders’ favourite rituals?

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Jeremy Usborne
Industry Expert

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Willy Bridge
Industry Expert

Use this text to showcase a review from one of your customers. A great review is honest and speaks to the concerns of your customers.

Kenneth Powell
Industry Expert

Use coupon code WELCOME10 for 10% off your first order.

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