Simplicity at its best
A minimal skincare line for modern women
About Us
What inspired us to start Minimis?
After running an online beauty store and using clean beauty products for almost a decade, we knew how important clean, organic, plant-based ingredients were to improving our skin.
We want to create a brand that made the transition from mainstream products packed with nasty synthetic ingredients and hefty price tags simple for consumers.
We have a vision in mind: create a skincare line that is clean, yet effective.
It needs to feel like you are sipping on freshly made lemonade on a summer’s afternoon—fresh and exciting, yet classic and minimal.
Minimis ticked all of those boxes. A simple 4-step skin care routine that is loaded with an abundance of plant-based and organic ingredients, yet is flexible enough that you can easily add your favourite products in between steps, such as an oil between M03 The Moisturizer and M04 The Rejuvenator.
We see skincare as something we do as part of a balanced lifestyle. It’s about wellness and health and taking care of ourselves.
We hope our affordable and simple skincare routine will attract those who are not familiar with plant-based beauty products so they can fall in love with clean skin care as much as we have!
Nature in a bottle
Our formulations celebrate nature’s own healing and protective properties, bringing you only the best and most honest of ingredients. We bring together unique blends of superfood and botanical oils such as sea buckthorn oil, chia seed oil and plum oil – capturing nature’s potent purities straight into a bottle.
Taking care of your everyday
We bring high quality, minus the costly price tags. We believe that skincare products shouldn’t be a rare luxury, but an accessible everyday ritual that you can enjoy. Our products are designed for everyday use and focus only on the simple essentials for happy, healthy, glowing skin. Because your skin deserves to be taken care of everyday.
Simple, effective skincare
We’re going back to basics here to simplify skincare for you, because the solution for healthy skin should be simple. An easy and effective routine helps to restore your skin to its optimal health. That’s why we have formulated a product line that nourishes, revitalises and enhances your skin’s natural properties, eliminating all the unnecessary and complicated steps in between.