7 New Beauty Brands in Hong Kong We Can’t Wait To Check Out

Formulated in Canada by two sisters from Hong Kong who wanted to simplify their skincare routine, Minimis offers a simple four-step routine that’s packed with natural ingredients that are known for their nurturing ingredients. Think algae, blue chamomile, meadowfoam and jojoba, to name just a few of their active botanicals. Start with the cleanser, before moving onto the water serum, a face oil and finally a light but nourishing face cream to lock in all that goodness.